The Association of Specialty Cut Flower Growers 2014 Grower’s School

In my opinion, my friend Kim Haven of Billabong Fresh Flower Farm has the best job in the world. She makes her living growing flowers. Kim is part of a movement that is creating a resurgence of American floriculture. Right now, approximately 90% of the cut flowers sold in the US are grown oversees. Thirty years ago, only 10% of cut flowers sold in the US came from abroad. More and more people like Kim are using their knowledge and love of horticulture to try and recapture market share that has slowly been lost to foreign competition.

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A lovely bouquet grown by Kim Haven of Billabong Fresh Flower Farm in Hempstead, Texas

Here in Texas we have several growers who are making their living by producing high quality flowers, grown in a responsible manner, to the cut flower trade. With the support of The Association of Specialty Cut Flower Growers, these growers have developed a community that works together to help each other grow, market and sell their beautiful products.

If you have ever thought of turning your flower growing hobby into a business, now is the perfect time to get started. The Association of Specialty Cut Flower Growers is holding their 2014 Grower’s School at the Fort Worth Botanic Garden on March 3 and 4. This year’s conference features several leaders of the field to vase movement from all across the country. Below are highlights of some of the presentations.

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These lovely “boot bouquets” are bursting with beautiful flowers grwon and arranged by Frank and Pamela Arnosky of Texas Specialty Cut Flowers in Blanco, Tx

Frank and Pamela Arnosky of Texas Specialty Cut Flowers in Blanco are the true pioneers of this market. Frank and Pamela Arnosky are the owners of one of the most successful field grown flower farms in the U.S. (and probably the whole world if the stats were checked). Starting with nothing but a chain saw and a dream, they have built a business that now provides the absolute finest quality, locally grown, fresh cut flowers to companies like HEB, Central Market and Whole Foods. Frank will pass on his growing knowledge in his presentation “Seeds or Plugs? Both?” and Pamela will provide you with the information you need to get your product into supermarket chains and also teach you how to harvest and handle your crop post-harvest.

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This lovely row of zinnias on Rita Anders farm “Cuts of Color” is ready for harvest

Rita Anders is the South Central Regional Director of ASCFG and she has worked very hard to put this workshop together. She is also the owner of Cuts of Color in Weimer, Texas where she grows and sells to Central Market and Farmer’s Markets in the Houston area. She also has a thriving design business where she works closely with her brides to create beautiful weddings full of sustainably grown flowers. Rita will show you how to sell directly at Farmer’s Markets and also teach you how to quickly assemble your products into stunning arrangements.

Cynthia Alexander, of Quarry Flower Farms in Celina, Texas, harvests poppies for her floral customers Cynthia Alexander of Quarry Flower Farms in Celina, Texas grows a variety of roses, Texas natives and other specialty flowers for the floral trade. She uses and teaches sustainable growing techniques on her many farm visits. She also offers a unique wedding experience by letting the bride come to the farm and pick the flowers that will be used in her bouquets and arrangements. Cynthia will teach you all you need to know about developing relationships with florists and how to prepare your flowers for delivery to them.

Right now is an exciting time to be a flower grower in the US. Demand for locally grown sustainable products is high and supply is low. If you have ever thought of turning your hobby into a money maker now is the time to act. You may never get a better chance to learn the ins and outs of this industry from the leading producers of local, sustainable flowers in the country. Click here to go directly to the full schedule of events and a registration form. Happy gardening y’ all and I hope to see you in Fort Worth!

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Beautiful Zinnia bunches at Texas Specialty Cut Flower's big blue barn

For quite some time I have been impressed by, and somewhat enamored with, Texas Specialty Cut Flowers outside of Blanco, Texas. Frank and Pamela Arnosky are the owners of one of the most successful field grown flower farms in the U.S. (and probably the whole world if the stats were checked). Starting with nothing but a chain saw and a dream, they built a business that now provides the absolute finest quality, locally grown, fresh cut flowers to companies like HEB, Central Market and Whole Foods. You can also buy direct, on the honor system, at their big blue barn.

Pamela working on the center pieces for the Old Blanco County Courthouse Preservation Society Gala

My wife and I got to meet Pamela last weekend. Pamela and Frank are both masters of horticulture in every sense of the word and it was truly a thrill for me to meet her. I have so much respect for the business they have built and I was very excited to get to see a bit of it in person. 

Anyone that knows Pamela will tell you that she is the hardest working person they have ever seen. Farming is a tough job and if you are going to be successful you just don’t have much idle time. Because of this, it was no surprise for us to find Pamela working when we pulled up. She was busy making arrangements for the Old Blanco County Courthouse Preservation Society Gala. Pamela donates her time and her products to this group. When we arrived she was in the process of turning old cowboy boots and her flowers into stunning center pieces for the gala tables.

The centerpieces are ready for delivery

Frank and Pamela are passionate about what they do. They rely on the science of horticulture to consistently turn out the best flowers possible. Through research, experimentation and strict adherence to some very basic horticultural principals, she and her husband have turned the thin, rocky soil of the Texas hill Country into a floral oasis that abundantly provides year after year.

Stunning red Cock's Comb straight from the field.

They are also evangelists of sorts for their industry. Even though they spend just about every waking hour working their business, they still find time to give back. In addition to their strong support of their local community, they are very active in the Association of Specialty Cut Flower Growers. They have both served as regional directors for this organization.  They also wrote a monthly column for “Growing for Market” for almost 15 years.  Two books resulted from those articles; We’re Gonna Be Rich (out of print) and Local Color: Growing Specialty Cut Flowers for Market (click the link to buy it now).  Growing for Market is a great resource for those of us that want to learn more about growing flowers or other forms of produce for market.  The editor of “Growing for Market” is Lynn Byczynski.  Lynn is also a giant in this industry.  Her book, The Flower Farmer (published by Chelsea Green), is now in it’s second printing.

Two types of celosia and sunflowers that were used to make the center pieces.

Right now, the floral season is beginning to wind down.  However, the Arnoskys still have lots of flowers available.  They sell alot flowers for the annual Dia de los Muertos (or the Day of the Dead for all of you gringos) celebrations across our great land.  If you are in the area, drop by the big blue barn on the weekend before November 1.  They will be celebrating Dia de los Muertos with a large communal ofrenda (this is an altar that honors the ancestors during the Dia de los Muertos celebrations) and an open house.  The ofrenda is truly lovely and the celebration is something you won’t forget.

Fields of sunflowers at Texas Specialty Cut Flowers

The Arnoskys are a shining example of what I like to think of as the American dream. They started their business with almost nothing. Now, after 21 years of dedication, determination and sweat, they have built a thriving family business that provides them with a nice living, a ton of pride and the satisfaction that comes from doing something well.  Their efforrts bring joy to countless fans around the country. My hat is off to these two “Masters of Horticulture”.  May the horticultural gods continue to richly bless them!