Its American Flowers Week !!!

Its American Flowers Week !!!  That means it is time to celebrate American flower farmers, the beautiful products they grow and the talented people that turn them into the stunning arrangements that will brighten your dinner table, adorn your wedding, let your sweetie know you care or comfort the family of a dear friend at their passing.

American Flowers Week

A lot of people don’t know this, but most of the cut flowers sold in the U.S. are imported.  Each time you buy a bouquet at the supermarket or order an arrangement, there is an 80% chance that the flowers came from overseas.  While there is nothing inherently wrong with that fact, more and more Americans are making a choice to ensure that “the flowers at the center of [their] table [are] as fresh, local and sustainable as the food on [their] plate” (quote courtesy of the American Grown Field to Vase Dinner press release).

Lovely view from the Big Big Barn at Texas Specialty Cut Flowers in Blanco, Tx. Photo credit: Whitney Devin for Field to Vase Dinner Tour.

Lovely view from the Big Big Barn at Texas Specialty Cut Flowers in Blanco, Tx. Photo credit: Whitney Devin for Field to Vase Dinner Tour.

Over the last couple of decades the American floral industry has seen several changes.  One of the most pronounced has been the beginnings of what is now called the “Slow Flowers” movement.  The term “Slow Flowers” was coined by my friend Debra Prinzing.  Debra is the author of the of the best-selling  book “The Fifty Mile Bouquet – Seasonal, Local and Sustainable Flowers”.  Debra was the first person to begin telling the world about the amazing American floral producers who have decided to win back market share from foreign competitors by doing something the foreign growers can’t – locally growing the highest quality, environmentally sensitive floral products available on the planet.

Debra Prinzing, the mother of the Slow Flowers movement, enjoys the great local flowers, the great local food and the company of many passionate flower lovers at the recent American Grown Field to Vase Dinner in Blanco. Photo credit: Whitney Devin for Field to Vase Dinner Tour.

Debra Prinzing, the mother of the Slow Flowers movement, enjoys the great local flowers, the great local food and the company of many passionate flower lovers at the recent American Grown Field to Vase Dinner in Blanco. Photo credit: Whitney Devin for Field to Vase Dinner Tour.

Since writing “The Fifty Mile Bouquet” Debra has been adopted by these local farmers to spread their message.  These flower farmers and their amazing, high quality products inspired Debra to start a journey that has led her from the flower fields of America all the way to the Whitehouse.  In the past few years she has worked to build growers coops, organize and promote field to vase dinners, create an on-line resource to connect those that want to buy locally with those that produce, promoted flower farmers through regular interviews available on podcast  and written extensively about the “Slow Flower”  movement in publications like the New York Times, Sunset Magazine and Country Gardens Magazine.  Her advocacy for the American flower farmer recently resulted in an invitation to speak about “Slow Flowers” and the importance of the American farmer at the annual “First Lady’s Luncheon” ( a gathering of all of the spouses of our elected officials in Washington, D.C.).

American Grown's Field to Vase Dinners are a great way to show your support of the American flower farmer. Photo credit: Whitney Devin for Field to Vase Dinner Tour.

American Grown’s Field to Vase Dinners are a great way to show your support of the American flower farmer. Photo credit: Whitney Devin for Field to Vase Dinner Tour.

I recently attend a local Field to Vase Dinner in Blanco as Debra’s guest.  The dinner was a very special event for me.  Not only was it a beautiful event that featured local food, local beer, local wine and the beautiful locally grown flowers of Slow Flower pioneers Frank and Pam Arnosky, it was a chance to gather with old and new friends that love American grown flowers as much as I do.  The night was an unbelievably beautiful and tasty tribute to the work being done by these passionate growers of American flowers.

Photo credit: Whitney Devin for Field to Vase Dinner Tour.

Photo credit: Whitney Devin for Field to Vase Dinner Tour.

If you are already a passionate believer in the work being done by these American farmers, or you would like to learn more about them, I highly recommend attending one of these Field to Vase events when they come to your area.  Each year American Grown sponsors several of these events all across America.  Be sure to click here to see when they are coming to your part of the country.

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Market research has shown that, when given a choice between an American product and an import, the vast majority of US consumers would choose to buy American.  In a market that is flooded with foreign products, it is often difficult to find a local alternative.  Thanks to the hard work of these pioneering American flower farmers, their advocates and educational programs like American Flower Week you now know you have a choice when it comes to buying fresh cut flowers.  The next time you need an arrangement, why not head over to the Slow Flowers website and spend your dollars in support of American agriculture.  By buying American from these visionary farmers, florists and designers you will ensure that the flowers you purchase will be as fresh, local and sustainable as the food on your plate.

American grown flowers are grown and sold locally so you get the freshest, most organic products available.

American grown flowers are grown and sold locally so you get the freshest, most organic products available.

The Association of Specialty Cut Flower Growers 2014 Grower’s School

In my opinion, my friend Kim Haven of Billabong Fresh Flower Farm has the best job in the world. She makes her living growing flowers. Kim is part of a movement that is creating a resurgence of American floriculture. Right now, approximately 90% of the cut flowers sold in the US are grown oversees. Thirty years ago, only 10% of cut flowers sold in the US came from abroad. More and more people like Kim are using their knowledge and love of horticulture to try and recapture market share that has slowly been lost to foreign competition.

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A lovely bouquet grown by Kim Haven of Billabong Fresh Flower Farm in Hempstead, Texas

Here in Texas we have several growers who are making their living by producing high quality flowers, grown in a responsible manner, to the cut flower trade. With the support of The Association of Specialty Cut Flower Growers, these growers have developed a community that works together to help each other grow, market and sell their beautiful products.

If you have ever thought of turning your flower growing hobby into a business, now is the perfect time to get started. The Association of Specialty Cut Flower Growers is holding their 2014 Grower’s School at the Fort Worth Botanic Garden on March 3 and 4. This year’s conference features several leaders of the field to vase movement from all across the country. Below are highlights of some of the presentations.

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These lovely “boot bouquets” are bursting with beautiful flowers grwon and arranged by Frank and Pamela Arnosky of Texas Specialty Cut Flowers in Blanco, Tx

Frank and Pamela Arnosky of Texas Specialty Cut Flowers in Blanco are the true pioneers of this market. Frank and Pamela Arnosky are the owners of one of the most successful field grown flower farms in the U.S. (and probably the whole world if the stats were checked). Starting with nothing but a chain saw and a dream, they have built a business that now provides the absolute finest quality, locally grown, fresh cut flowers to companies like HEB, Central Market and Whole Foods. Frank will pass on his growing knowledge in his presentation “Seeds or Plugs? Both?” and Pamela will provide you with the information you need to get your product into supermarket chains and also teach you how to harvest and handle your crop post-harvest.

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This lovely row of zinnias on Rita Anders farm “Cuts of Color” is ready for harvest

Rita Anders is the South Central Regional Director of ASCFG and she has worked very hard to put this workshop together. She is also the owner of Cuts of Color in Weimer, Texas where she grows and sells to Central Market and Farmer’s Markets in the Houston area. She also has a thriving design business where she works closely with her brides to create beautiful weddings full of sustainably grown flowers. Rita will show you how to sell directly at Farmer’s Markets and also teach you how to quickly assemble your products into stunning arrangements.

Cynthia Alexander, of Quarry Flower Farms in Celina, Texas, harvests poppies for her floral customers Cynthia Alexander of Quarry Flower Farms in Celina, Texas grows a variety of roses, Texas natives and other specialty flowers for the floral trade. She uses and teaches sustainable growing techniques on her many farm visits. She also offers a unique wedding experience by letting the bride come to the farm and pick the flowers that will be used in her bouquets and arrangements. Cynthia will teach you all you need to know about developing relationships with florists and how to prepare your flowers for delivery to them.

Right now is an exciting time to be a flower grower in the US. Demand for locally grown sustainable products is high and supply is low. If you have ever thought of turning your hobby into a money maker now is the time to act. You may never get a better chance to learn the ins and outs of this industry from the leading producers of local, sustainable flowers in the country. Click here to go directly to the full schedule of events and a registration form. Happy gardening y’ all and I hope to see you in Fort Worth!